With so much confusion surrounding CBD and how products are sourced, Charlotte’s Web, a leading CBD manufacturer, recently launched a 1,500-square-foot apothecary pop-up shop in Miami. Open through March, the space will operate as a full retail, educational, and social experience. Wanting to ensure consumers experienced the benefits of high-quality CBD, the company also introduced a CBD Swap component to the pop-up through February 2 in which attendees could trade in their unwanted or gifted CBD products for a complimentary bottle of Charlotte’s Web Hemp Extract.
According to Reed Damon, vice president of marketing, the idea stemmed from the fact that there was a good chance many consumers would have received CBD products over the holidays, and some of those products could be of questionable quality, purchased at supermarkets or the corner bodega. If their first experience was with low-quality CBD, they wouldn’t necessarily reap the benefits.
“The reason we launched the CBD Swap program is because we live and breathe our mission of helping improve people’s lives through the power of hemp,” says Damon. “And in order to achieve that mission, we know that having the best-quality CBD in people’s hands is how we’ll do it. The CBD Swap program is our way of getting our high-quality hemp extract into people’s lives, for free.”