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CBD continues to receive unparalleled attention as one of the most original, versatile, and diverse products on the market today. As a result, new products and new investment opportunities are continually presenting within the industry. Despite the market disruptions that the product is causing,  professionals are supporting the herb for its number of different benefits, including health, lifestyle, and even recreational use. According to many, that is just one of the primary reasons why you should invest in CBD in 2020. Beyond popularity, there are a number of reasons to invest in the booming CBD market and its products this year.

1. Legalization

Countries such as Canada, and many states in the U.S., are already allowing the use of medicinal cannabis for health and recreational purposes. After the U.S. took the leap and passed the Farm Bill in 2018, the legal landscape governing marijuana use shifted tremendously. The endorsement saw the influx of cannabis products, and subsequently CBD products, into the market, and the limited restrictions around it are currently under investigation. Since there are subtle details not ironed out by the Farm bill, regulations keep changing, which some feel makes the market unstable. Despite the irregularity, more countries are now investing in CBD and cannabis and legalizing its use. A considerable investment opportunity comes with every country that makes these products legal.

2. Evidence-Supported Benefits Claims 

At one time, sample studies were the only evidence that individuals had to go on while fighting to legalize the hemp plant and its use. Due to recent legalizations, more studies are underway and will produce more research opportunities into the healing capabilities of CBD, a cannabinoid present in cannabis. Studies claim that cannabis can help fight many medical conditions, including pain and inflammation. Others showcase its ability to probably assist with terminal disease management such as cancer and other associated illnesses affecting the neural system, including epilepsy. With such assurance on actual CBD-supported medical education, people are developing trust in cannabis and CBD oil. The opportunity to support a medical study which can develop an effective supplement or medical treatment plan of your own is a great reason to invest in CBD this year.

3. CBD-Infused Products 

CBD oil is not the only popular cannabis product on the market today. Industries including the beauty industry and food sectors are starting to make and produce CBD-infused products. These products aim to provide similar benefits to CBD oil but in a new, refreshing way. Enjoying a CBD-infused smoothie or coffee in the morning meeting might be just what some consumers need to reduce anxiety, boost focus, and more. These infused products are discreet, convenient, and highly effective, making them the first choice for many individuals. You can invest in the production of CBD-infused drinks or other edibles, including gummies, cookies, and more. The introduction to the world of pets is also a new investment opportunity. Soon, cannabis and its derivatives like CBD will become an active ingredient in major supplements venturing further into lifestyle and health industries than ever before.

4. Influencer Popularity

Celebrities and other social media personalities are promoting the use of CBD through their followers. Influencers are picky, and the fact they boldly encourage the use of CBD oil for various reasons is a testament to their convictions. Remember, any stance an influencer takes can either harm his or her presence or increase followers tenfold. Despite this shaky path which many influencers are walking, they seem to embrace CBD oil and its potential benefits continuously. The endorsements coming from different celebrities, political personalities, and social media influencers indicates the potential of the cannabis industry for investment opportunities. Their willingness to work with CBD-based companies is ever expanding and will have stocks rising and sales increasing in a short while, if you employ their assistance. Their influence is likely to garner you more clients in comparison to other investments and marketing opportunities.

5. Natural Supplements 

The wellness industry is changing its dynamics, and so is its clientele. Each individual in today’s world is looking forward to living a healthy lifestyle and practicing better wellness activities. In the beginning, the wellness industry was mainly associated with a handful of people or people fighting to change their natural appearances. However, this has undergone tremendous change and it is now about personal lifestyle changes to ensure better health. As a result, nothing screams louder in this industry than an all-natural supplement. The wellness industry between 2015 and 2017 saw an increase in its market growth with 12.8 percent, and the curve goes upwards to date. The entry of CBD oil into the market and its all-natural capabilities with no side effects contribute significantly to this growth. The trend will continue to dominate the market, making this a better opportunity to make your investments before the market reaches its peak, and the business curve starts to recede or decline.

6. Guaranteed Return of Investment 

The cannabis industry witnesses continuous growth with larger margins since its legalizations. Any investment since that time continues to gain massive profits, primarily within the corporate industries that have established a foothold in the industry. However, this should not discourage you from your venture, as many more opportunities are presenting themselves. These opportunities include a fantastic array of CBD-infused beauty products, enhanced natural supplements for better health and wellness, and actual edibles from the food industry, among others. Finding a chance to improve on any other product and investing in it will ensure you realize your returns and earn a staggering profit.

7. Affordability 

 Affordability of products and services for your client base is the key to ensuring success in any industry. Today consumers can access CBD oil much faster and much more affordable compared to 2014 or, even 2018, after legalization. A slight drop in CBD oil prices is something we witness daily, creating an opportunity for even the frailest financial situations to access the product. As a result, you must foresee the change and invest in a wide range of CBD oil pricing. People, after all, do have preferences, and some will go for the pricier brands. Investing in all price ranges will guarantee a strong return of investment.

2020 is presenting a myriad of investment opportunities in the cannabis industry. All you have to do is identify the opportunity, evaluate your options, and invest for better returns.